Cryptoasset Financial Promotions Regime

United Kingdom

2023

Privacy

Overview

The UK's Cryptoasset Financial Promotions Regime came into force on October 8, 2023, under the Financial Services and Markets Act 2000. It mandates that firms promoting cryptoassets to UK consumers must comply with the financial promotion rules regulated by the Financial Conduct Authority (FCA). The goal is to enhance consumer protection and ensure promotions are clear, fair, and not misleading.

The regime applies to crypto exchanges, wallet providers, fintech firms, investment platforms, and any business promoting qualifying cryptoassets to UK retail consumers. Firms must either be registered with the FCA under the Money Laundering Regulations or have their promotions approved by an authorized firm. Unauthorized promotions can result in criminal sanctions.

Key Obligations

Obtain FCA registration or have promotions approved by an FCA-authorized firm
Ensure all promotions are fair, clear, and not misleading
Include mandatory risk warnings in all advertisements

Implement a 24-hour cooling-off period for new customers
Avoid using incentive-based promotions (e.g., refer-a-friend, bonuses)
Maintain compliance monitoring and documentation for all communications

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