Shared Consumer Goods

KYC in the Shared Consumer Goods Industry

Shared Consumer Goods represent a shift in modern consumption patterns, emphasizing accessibility over ownership. As the global community becomes more environmentally conscious and urban spaces more constrained, the idea of owning every product outright becomes less feasible and less attractive.

In 2019, the rental industry has made a huge market in India with estimates that the market stands at about $1.5 billion. But most people tend to limit the rental industry to car/house rentals like Zoomcar or ZoloStay. But in reality, the rental industry consists of almost every kind of consumer product that one could imagine.

When you need a new king-sized bed but can’t afford a new one, RentoMojo or Furlenco offers you premium quality beds and furniture for rent.

Attending a social affair but can’t afford the right attire? 

Login to thestyledoor.com and rent trending fashionable clothing at almost a tenth of the purchase price. 

Then there are other major brands like Quikr, GrabOnRent, and RentSher which provide you a wide range of goods on rent. You can find everything from home appliances to electronics to gym equipment on rent here. So basically, the policy of rental companies is something like: If you can dream it, you can rent it !!!!

Rise Of Rental Consumer Goods – How It Came About

Technology has redefined the concepts of sharing and renting, as Netflix has done with videos, Uber with transportation, and Airbnb in hospitality. 

A sizable sharing economy is opening up on apps and mobile sites that allow users to pick up a mind-boggling array of stuff on rent—designerwear, sofas, refrigerators and microwaves, beanbags, flat-screen TVs, and much more. The business is tantalizingly attractive and expected to scale to $45-48 billion, from less than a third of that, according to reports by industry lobby Assocham and consultancy firm Ernst & Young. 

Millennials!!

The majority of consumers consists of the youth who are just out of college and into their first jobs — are driving the sharing economy. Renting for them makes more economic sense than buying. 

How Rental Products Work – The Major Players & Their Initiatives

The sharing economy is expanding from cab rides, houses, movies to furniture, appliances, and more. The leasing economy solves the problem of need today. 

  • Furlenco claims to have furnished more than 20,000 homes in the past two years. It has an ambitious goal to scale ten-fold by 2020, entering two lakh homes. Earlier, furniture was owned rather than rented as there was no option. Now, bachelors, who average 28 years of age and constitute 60% of Furlenco’s customers, have the choice of renting furniture via apps. Even newly-married couples, with a joint income of Rs 10 lakh a year, opt to rent furniture, which forms 80% of Furlenco’s business appliances account for the rest.
  • Another rising star in this sector is GrabOnRent – which offers a marketplace for renting projectors, lights, adventure gear, bikes, microwaves, refrigerators, and other appliances, GrabOnRent started in 2015. GrabOnRent claims to have 9,000 users who have leased out 15,000 products. To source products, GrabOnRent has 450 partners, including Godrej Appliances and Micromax. It offers free delivery and pick-up once the rental period is over and takes care of maintenance such as aircon servicing during the duration of the lease. To rent a washing machine costs Rs 649 a month, a refrigerator, Rs 649 per month and a TV, Rs 899.
  • In an overcrowded online fashion space, Stage3.co is trying to carve out a niche by renting. It is avoiding fast fashion to focus on designerwear and leveraging linkages with Bollywood stars and fashion designers to offer exclusive collections on lease for both men and women.Stage3 has a team of 30 in-house designers and also sources unused capacity from others. The bulk of the orders come from Mumbai and Delhi, with 60% of them being repeated. Designer outfit rentals can range between Rs 20,000 to Rs 3,000 for a night.
  • Currently serving 8 cities, Rentomojo offers rentals for furniture, motorbikes, and electronics. The website is regularly updated with new products and though the selection is limited, there are a lot of details available for each product to make an informed decision. Personal gadgets (phones, laptops) can be rented for up to 18 months while other electronic products, motorbikes, and furniture can be rented for up to 36 months. They also offer a ‘rent-to-own option — if you’ve been renting something for 12 months, you can buy and keep the product by paying the balance. Note that home appliances and furniture have to be rented for a minimum of 3 months.
  • Available in 5 cities, Rentickle offers rentals of DSLR cameras, home appliances, and furniture. Like Rentomojo, this one also offers a rental period of up to 36 months for home appliances and furniture. However, DSLRs can be rented for a maximum of 7 days only. The website supports user reviews — you can see reviews for each product before renting. The minimum rental period of home appliances and furniture is 1 month. Another useful feature of the service is that they offer the option of one free relocation of the item during the rental period.

India is being considered the fastest-growing consumer market in Asia. On a rough estimate based on multiple sources, the market for rental of furniture is seen at around $800-850 million. Rentals of electronic appliances are approximately a market of $500 million while that of bikes is $300 million. 

But a growing market means the rental companies will have an increase in clientele. Like most internet-based companies, the rental companies also follow the same approach where the owner never meets the buyer. So in order to authenticate users, KYC collection and verification are a must. But traditional forms of KYC collection can be cumbersome and require a lot of manpower, time, and infrastructure. 

With the advent of digital KYC, it is much easier to automate the KYC collection process. We at Signzy offerRealKYC. Using an AI-based approach, RealKYC not only allows users to upload their KYC information online but the system uses a host of microservices to verify the authenticity of the user and information uploaded.

The rental consumer goods economy has a huge scope in the upcoming years as the majority of the country belongs to the middle-income group with a high propensity to consume. With the public becoming more and more accustomed to internet-based products and services, the digitization of rental services has a promising future indeed.

E-KYC and VideoKYC – The New Era

Most rental companies operate via the Internet and the business model is set up in such a way that the tenant never has to meet the seller. Other than security issues, knowing the customer is important as most users pay online for their rentals. Rental/shared economy operates on a large customer base. To maintain customer data, KYC collection and verification are required. 

With the new government regulations, e-KYC collection is now an easy option for rental companies. At Signzy, we offer a unique e-KYC solution known as RealKYC. The solution offers KYC collection as well as background verification and checks.

Advantages of RealKYC:

  • Secure System: A customer’s account information is secure because the entire process is online. Identity theft, fraud, loan scams, money laundering, the flow of black money, etc. are all minimized with RealKYC.
  • Efficient Communication: Effective information can be relayed in an efficient and timely manner. There is no need for constant back and forth. Most details are published automatically unlike manual KYC.
  • ‘Free of Cost’ Process:  RealKYC verification doesn’t charge any extra amount to the customer. A company or institution may need to pay automation costs of installing verification systems for the long run.
  • Faster processing: The RealKYC service is completely automated online. This means that KYC data can be transferred in real-time without the need for any manual intervention. The paper-based KYC process can take days up to weeks to get verified, but the eKYC process takes just a few minutes to verify and issue.

At Signzy, We have also introduced a new form of KYC verification called VideoKYC. This is a faster and more efficient form of KYC collection and verification. It conducts liveliness checks against the user as well as verifies the identification document against forgeries. The VideoKYC product has gained a lot of recognition and won several awards in recent months.

Advantages of using VideoKYC:

  • Higher Application Accuracy
  • Plug and Play solution, swift Go-To-Market
  • Comprehensive Training Program
  • Competitive Advantage through customer delight
  • 100% compliant with latest RBI Mandate
  • Exponentially increase Scale of Operations
  • Reduced back office overheads (up to 70%)
  • Reduction in customer Drop-offs (up to 50%)
  • Platform Agnostic, support multiple communication channels

Conclusion

With the rapidly advancing technology, the terrain in the rental economy is changing. If companies in the sector decide to adapt to this and use the newer methods for processing and KYC, it will boost their efficiency.

Long-term reduction in costs and the increased pace of processing will attract more customers. This is primarily due to the easier KYC methods we can implement with the use of VideoKYC and other means. Thus, it is only sensible to use technology in taking hold of the future of the rental and shared economy in consumer goods.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Signzy

Written by an insightful Signzian intent on learning and sharing knowledge.

Bowling Out Fraudsters With Blockchain- How To Prevent Unauthorized Financial Transactions

Within the first 2 months since the onset of the unexpected pandemic in 2020, attempted unauthorized and fraudulent transactions increased by 35%. If the trend continues frauds due to unauthorized transactions are expected to reach a global high of $40 billion by 2027.

A transaction that was not authorized or permitted by the holder of the concerned account or money is called an unauthorized transaction. It occurs in most transactional and credit card frauds. Governments and financial institutions across the globe are struggling to stop such activities.

How Do Unauthorized Financial Transactions Occur

In the past, most cases of unauthorized transactions occurred as a result of credit card theft. But in more recent years, the majority of unauthorized and fraudulent transactions occur through online portals after the user’s data is stolen through means such as phishing or hacking.

This can happen while the customer or user is providing zis information to a service provider or government portal. The stolen information may lay dormant for weeks or months before the fraudster uses it for an unauthorized transaction.

How Does It Impact The Financial Industry?

Unauthorized transactions are mostly associated with money transfer fraud and credit card fraud. An average of 35% of American consumers fall victim to credit card fraud according to a study from The Ascent. 

The issue with this is not just in terms of the financial losses incurred to users and institutions, but also the leak of crucial and private data. The years between 2005 and 2019 saw over 1.6 billion records compromised. By 2020, this resulted in more than $42 billion in losses world wide.This is statistically dangerous for safe transactions and the fraudsters took opportunity during the global pandemic.

It seems that the trend is not decelerating any time soon as is evident from the 161% increase in credit card frauds last year alone. Unless the concerned authorities and consumers take action, the danger lingers. The solution might be more bizarre, yet efficient than we presume.

How Blockchain Technology Proffers The Solution To Unauthorized Financial Transaction

Blockchains are growing lists of records that are linked through cryptography. These records are called blocks and contain a timestamp, transaction data and a cryptographic hash that helps map the data. They are mostly used in cryptocurrencies and their transactions but can be used for other financial interactions as well.

Blockchain is considered secure and tamper-proof while pertaining to digital records. It is a complete and unchanging record of transfers. If blockchain can underpin a payments processing service, it could trace the whole sequence of previous wire transfers. 

However, most governments and authorities want a trail of funds to stop money laundering, which is impossible in the blockchain. The whole purpose of blockchain is decentralization and officials demand the source of funds to charge taxes and run governments.

We are experiencing an innovative renaissance in technology. It is only wise to adapt to the changing world. Conclusively, it is not merely blockchain that can help improve financial services, but the numerous options available in technology. But how do we find a good resource provider?

Why Signzy is the Solution For You

Being one of the pioneers in financial and regulatory technologies, Signzy provides you with resources that make processes easier. With an impressive quiver of products and services, we provide you with extremely customizable solutions. These include the numerous APIs and the No-Code AI rule engine we have for you.

Our state of the art Video KYC and Verification solutions are foolproof and secure. If you seek a fortified yet simple process for verification we have multiple APIs for almost all OVD documents including Aadhar, Driving License, Passport, etc. We can help you make your vision of safe, secure and seamless verification processes a reality.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Signzy

Written by an insightful Signzian intent on learning and sharing knowledge.

Signzy’s New-edge Solutions for Logistics Industry

The logistics industry indulges in the overall process of managing how resources are acquired, stored, and transported to their final destination. Logistics is now used widely in the business sector, particularly by companies in the manufacturing sector, to refer to how resources are handled and moved along the supply chain.

Where Does The Indian Logistics Industry Stand?

The logistics market in India is expected to grow at a CAGR of 10.5% between 2019 and 2025. E-commerce is another major segment that is expected to support the growth of the logistics industry during the forecast period. Increasing investment and trade point towards a healthy outlook for the Indian freight sector.

Who Are The Major Players?

A few of the major players from logistics in India are Allcargo Logistics Ltd.Container Corporation of India Ltd, DHL Express India Pvt, Blue Dart Express Ltd, FedEx, TSCS India Pvt Ltd, Gati Ltd, Transport Corporation of India among others.

What Are The Current Challenges?

Like all other industries, there are several challenges faced by logistics too. A survey was conducted by  ByteMaster. After interviewing companies in the transport and storage sector, they concluded that the five main challenges faced by companies in the logistics sector are: traceability, planning, agile procedures, connectivity and deliveries.

Specifically talking about traceability here, it includes tracing of the vehicle details or we can say Vehicle Verification details and with that also tracing the Drivers details for driver verification. A technology partner like Signzy will help you to solve the problem related to the traceability of the vehicle as well as the driver. 

How Can Signzy Help?

Signzy has a one-stop solution when it comes to verification. It provides a simple plug and play API solution. With just the vehicle number you can get fitness details, Permit info, PUCC check, Insurance details and much more! The same goes to authenticate the driver’s license.

Signzy can provide a complete user journey and make your workflow simple while it is automated. A generic survey conducted by logistic partners and Signzy showed that automated workflow helped the logistic industry by 26% which earlier with the manual process was 11%.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Signzy

Written by an insightful Signzian intent on learning and sharing knowledge.

Signzy’s All-New Quiver Of Premium Products!

Signzy’s All-New Quiver Of Premium Products!: With the raging transformations in technology and norms, newer options are set to dominate and revolutionize onboarding. If we don’t keep ourselves ahead of the curve, we might just fall behind in the fast-paced financial industry. Let Signzy help you.

With the numerous modernizations, it is hard for individual enterprises to do this. That’s why it’s always good to seek help from professionals and use proven resources for your business. Signzy brings you the best of both those worlds.

We at Signzy help you keep up with the Joneses by building a global digital trust system to upgrade the current modes in financial technology. While we pursue our endeavour we focus on the ability to uniquely identify and authenticate entities while understanding and knowing more background information about these entities. We create a system of reward and consequences that reinforces trust to help this.

We would love to help you help your business! That’s why we ensure to keep all our products updated to the standard of the future. With our upgraded products, it’s sure that you will find what you seek at Signzy. Some of the major products we offer are included in this blog post.

Signzy’s Generic Onboarding Solution

Every financial enterprise requires an efficient, seamless and safe onboarding solution. This solution must be adaptable to changing technology while maintaining an excellent level of industry-standard safety.

Signzy’s out-of-the-box Generic Onboarding Solution, with an AI-based Rule Engine allows clients to create, update, implement and maintain end-to-end digital onboarding journeys across jurisdictions and business functions. We do this with the maximum assurance of safety and security.

Some of our new features include:

  • Added security layers to verify that the connections are secure
  • Extensive search options for back-office processing
  • A customizable sequence of questions during VCIP calls
  •  The Decision Engine now takes additional final application decisions based on output variables from VCIP increasing straight-through processing rates
  • Every contract is accompanied by an auto-generated audit certificate for compliance and record-keeping purposes

Apart from the above features we went the extra mile and improved our products for you. The improved aspects are::

  • Improved user experience for customers including the inclusion of ‘Configurable Text Areas’ to improve user experience and better tracking information on emails being sent to the customer
  • Additional information to customers on errors – especially in Bank Account Verification
  • Improved back-office operations experience
    • Role-based reassignment of application in back-op
    • Application-level TAT
    • Additional granularity on the information fetched vs inputs from the user
    • Making remarks and reasons mandatory for better analysis later
  • Better security measures
    • Multi-factor authentication for users
  • Improved MIS 
    • One column of MIS can possess multiple page IDs
    • Additional details including TAT captured in MIS for application-level tracking

Some new widgets and APIs were also added to GO. This betters the overall user experience while improving the versatility of the product. They include an SSN Validation API which is now available for US clients and the addition of Generic Delete API. Using the latter, it can be configured that applications belonging to a particular status can be deleted automatically after a set timeframe.

Signzy’s Plethora of APIs to Smoothen Processes!

We have a collection of APIs that will help you in your venture. Though we have many, a few of the latest include:

  • New Voter ID API
  • NeSL APIs
  • E-Stamping
  • Udyam(MSME) Verification
  • Vehicle Blocklist and E-Challan Status
  • …And a complete revamp of our Global KYC APIs

We have also improved upon some of the many APIs already available. Certain of these improvements include the new Name Match API, Aadhar E-Sign API, and an improved Digilocker experience API

Surely, we will not be halting with just these APIs. That’s why we also have more APIs coming your way to improving your venture. These include the E-Nach API, Credit Reports API and the Physical Address verification API.

Signzy’s Video KYC Solution!

Signzy’s All-New Quiver Of Premium Products!: With the new RBI Master Directive, it is inevitable to include the use of Video KYC in any financial onboarding. A good solution will not only help stick to guidelines but dramatically improve customer satisfaction. 

Signzy can revolutionize your customer onboarding process and increase the speed to market by 5x. We do it with our enhanced VCIP product- Signzy’s Video KYC Solution!

Latest feature additions include:

  • Real-time feedback– can address the real-time issues that occur during the call The RE agent gets notified if the end-user is distracted between call
  • “Uberised” Queues – A better experience for users in the queue, at the same time blocking those ineligible (like location issues)
  • Detailed MIS reports- are generated and presented. Real-time data regarding RE agent efficiency and queued data are provided
  • UI Improvements- Multiple improvements have been created to improve the experience

Upcoming releases and Improvements: Signzy’s All-New Quiver Of Premium Products!

In addition to the previously mentioned improvements, we are working on a lot more for you. These new features will come to your doorstep in the not too distant future. Below are a few of them to give you an idea:

  • Skills-based auto-assigning agents to the users
  • MIS reports with detailed analysis of all the video calls, agents’ productivity, call improvement etc.
  • Conditional rendering of options in real-time feedback for agents
  • Rescheduling the call to be made configurable
  • Configurable option to automatically set the offline/online status of RE agent
  • Revamping the rescheduling system to a better version.

Conclusion

In order to keep up with the newer norms and trends, institutions and companies are forced to adapt to new technology. As it becomes mandatory to accept the change, why not use it to your advantage? Why not understand what is needed and make it far better?

This is exactly what Signzy will do for you. With the numerous products, resources and services we provide, we can certainly make your business smoother and easier than ever before. The right direction with the right people will lead us all further to our goals. 

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Signzy

Written by an insightful Signzian intent on learning and sharing knowledge.

SC Judgement, PDP Bill, and NPD Framework — The Saga Of Data Privacy In India

 

The base for data privacy and protection is crucial for an upcoming data-driven economy like India. India hosts almost 450 million Internet users and a consistent growth rate of 7–8%, as per Forbes. The transition to a digital economy is radically underway. However, this implies that the processing of personal data is already on the verge of becoming universal.

 

The population of mobile phone users in India has already crossed the 750 million mark. This number is expected to reach 490 million by 2022. Therefore, personal data and information become available in the public domain. Sources estimate that India has about 390 million millennials and about 440 million generation Z that follows millennials.

The Gen Z generation processes data faster. The most common use of this data is for mobile applications like Snapchat, Vine, and so on, apart from the usual popular social media apps. This leads to the creation of huge amounts of personal data for an individual — be it personal, behavioral, attitudinal, and financial. Which can essentially be used for both illegal and nefarious purposes, like what happened with Cambridge Analytica; Hence, data privacy will be of paramount importance in the coming years for governments across the world specifically to protect their citizens.

The IT Act 2000 — The First Ancestor Of Data Privacy

Under section 43A of the (Indian) Information Technology Act, 2000, a body corporate who is possessing, dealing, or handling any sensitive personal data or information, and is negligent in implementing and maintaining reasonable security practices resulting in wrongful loss or wrongful gain to any person, then such body corporate may be held liable to pay damages to the person so affected.

The Government of India has ratified the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. The Rules provide guidance against protection of “Sensitive personal data or information of a person”. This consists of such personal information which has information relating: –

  • Passwords
  • Financial information — Bank account or credit/debit card or other payment instrument information;
  • Physical, physiological, and psychological health conditions;
  • Sexual orientation
  • Medical records and history;
  • Biometric data.

Section 72 of the IT Act highlights the penalty for breach of confidentiality privacy. The Section provides that any person who, in pursuance of any of the powers conferred under the IT Act Rules or Regulations made thereunder, has secured access to any electronic record, book, register, correspondence, information, document, or other material without the consent of the person concerned, discloses such material to any other person, shall be punishable with imprisonment for a term which may extend to two years, or with fine which may extend to Rs 1,00,000, (approx. US$ 3,000) or with both.

While the IT Act 2000 was not officially cleared for regulating data privacy in India. It can be considered as the stepping stone which laid the foundation for future legislature.

The Supreme Court Ruling of 2016- Amendment Of Data Privacy In Aadhaar Act

In 2016, India amended its biometric identification system, known as Aadhaar. This enabled both the government and private entities to collect an individual’s ID number for any purpose. Human rights advocates had decried this as a violation of privacy. There was a lot of concern and growing uncertainty surrounding this authorization. However, businesses in India continued to require ID numbers for certain services. It was also used for the ID numbers for consumer profiling and targeted advertisements.

The Supreme Court of India amended the 2016 Act which enabled private businesses to ask for customer ID numbers for any purpose. The Supreme Court was required to ascertain the validity of the provisions of the Aadhaar Act. The objective was to verify if the act was contrary to the right to privacy. This was later established as a fundamental right by the Supreme Court in 2017.

Key Findings in the Judgement

The judgment was unanimous with all nine judges concurring with the final order. However, six judges — Justice Chandrachud, Justice Nariman, Justice Chimaleshwar, Justice Kaul, Justice Sapre, and Justice Bobde, wrote separate opinions covering a wide range of issues.

The key points of the judgment are summarized below:

(a) Privacy — A Fundamental Right

The Supreme Court confirmed that the privacy rights of an individual are a fundamental right. It does not need to be separately articulated. It can be considered as a derivative of articles 14, 19, and 21 as mentioned in the Constitution of India. It is a right that subsists as a fundamental consequence of the right to life and liberty. It protects a person from the scrutiny of the State in their home, of their whereabouts, etc.

The same applies to more personal choices like reproductive choices, food habits, etc.

(b) Necessary But Not Absolute Right

The Supreme Court also highlighted that the fundamental right to privacy is not absolute. It will always be subject to considerable restrictions. The State can declare restrictions on the right to privacy to protect justifiable State interests. This can only be done by following the three-pronged method summarized below:

  • Establishment of a law that rationalizes an encroachment on privacy
  • A legitimate State aim or requirement which ensures that the nature of the composition of this law falls is reasonably valid. It should also operate to guard against arbitrary State action.
  • The measures taken by the State are in tune with the objectives sought to be fulfilled by the law.

The Personal Data Protection Bill — India’s First Step To Legalize Data Privacy

Backdrop of The PDP Bill — How it came about

The Supreme Court observed during its judgment that privacy of personal data and facts is an essential aspect of the right to privacy.

Based on this, the Ministry of Electronics and Information Technology (MeitY) formed a 10-member committee led by retired Supreme Court judge B.N. Srikrishna. This committee was hence named the Srikrishna Committee. On 27 July 2018, the committee submitted an extensive draft which is now known as the Personal Data Protection Bill. India is now set to have a comprehensive personal data protection law. On 11.12.2019, MEITY introduced the Personal Data Protection Bill (PDP Bill) in Lok Sabha as Bill №373 of 2019.

 

The Birth Of PDP — India’s Data Privacy Bill

The PDP Bill seeks to provide for the protection of the personal data of individuals. It also intends to create a framework for processing such personal data. To do so, the bill proposes the establishment of a Data Protection Authority.

Key Takeaways of The PDP Bill

The following are the salient features of the Bill:

  • The PDP Bill is meant to improve data handling and data privacy in a way that is similar to the European Union’s GDPR.
  • The PDP Bill emphasizes the need to create a Data Protection Authority (DPA). This will be similar in fashion to the organizations present as part of the members of the European Union. The bill also defines the categories of sensitive personal data that require protection.
  • The PDP Bill defines ‘data fiduciary’. It also proclaims the various obligations for them. These are based on how they shall obtain, deal/process, and retain personal data.
  • If the PDP Bill becomes official, businesses would be required to inform users about their data collection practices. They would need the customers’ consent for the same as well. It would be their responsibility have to collect and store evidence of the fact that such notice was given and consent was received. The consumers would have the ability to withdraw their consent. This means that the businesses would have to design systems to allow clients to withdraw their consent on the same.
  • The PDP Bill gives consumers the power to access, edit, and delete their data after the same is processed to fulfill its objective. As such, the businesses would have to create ways to allow consumers to do so.
  • The PDP Bill enables clients to transfer their personal data. This can include any inferences made by businesses based on such data, to other businesses.
  • The PDP Bill mandates all businesses to make changes on an organizational level to protect data better.

How PDP Inevitably Led To NPD

The PDP Bill stipulates that the Central Government can direct a data fiduciary or a data processor to provide anonymized personal data or non-personal data.

This can be done “to enable better targeting of delivery of services or formulation of evidence-based policies by Central Government”.

It was based on this that in September 2019, MeitY formed a committee of experts led by the co-founder of Infosys — Kris Gopalakrishnan. The purpose of the committee was to draft a framework to regulate non-personal data (NPD).

The NPD Framework

As stated above, the Indian government is considering a framework to regulate non-personal data (NPD). The Committee released its report on 12 July 2020 for public consultation/feedback.

A Brief Overview

The NPD framework could affect the entire value chain just like PDP. The impact could range from creators of tech services and products to enablers and consumers. The NPD framework will require companies to obtain user consent. This has to be done before anonymizing data and using it.

NPD includes data generated through online transactions. These can be orders through delivery platforms or any online service. The data is anonymized and all personal identifiers are removed. This data is then harnessed to enhance the quality of service, ML algorithms, and other technologies.

Non-Personal Data Authority — The New Player

There is an apparent need to regulate the collection, processing, storage, and sharing of NPD. For this, the Committee recommends the formation of a separate NPDA authority. The details on the constitution of the NPDA need to be figured out.

As of now, the Committee has highlighted that the NPDA should have some members with relevant industry experience. The Data Protection Authority (DPA) under the PDP Bill protects personal data. Similarly, the NPDA is meant to protect the value of NPD.

The NPDA should work simultaneously with the DPA. The same applies to other sectoral regulators like the Competition Commission of India. The Committee also advises that NPDA should play the roles of both enabler and enforcer.

As an enabler, the NPDA should ensure that NPD is available for various social, public, and economic purposes. This applies highly to legitimate NPD sharing requests. Other areas include:

  • Regulate and supervise NPD sharing agreements between relevant stakeholders
  • Supervise the market for NPD.

As an enforcer, the NPDA should overlook the provisions for the proposed NPD legislative affairs. This will include:

  • Regulating Data Businesses
  • Mandating the sharing of NPD in certain circumstances
  • Setting standards and certifying frameworks, including for NPD sharing
  • NPD safety
  • Anonymization of PD.

Introduction Of “Data Business”

Under the NPD framework, the Committee advises that private and public sector entities who collect NPD be required to register as a Data Business. This will be dependent upon meeting certain criteria as per the guidelines of NPDA. For entities that do not meet these criteria, this registration will be voluntary. The Committee further recommended that this will be a one-time event. The process for registration will be lightweight and fully digital. The entities must provide details regarding their function. This includes the type of data they collect, process, and use. It also highlights the manner and purpose. To enhance the process, these disclosures will be made with respect to those relating to PD under the PDP Bill, if at all applicable.

PDP and NPD — Similar Grounds

Similar to the classification of personal data under the PDP Bill, the committee classifies NPD into 3 categories namely general, sensitive, and critical categories. The framework also necessitates businesses to obtain user consent before anonymizing even NPD. For example, A cab aggregator wants to aggregate rider travel data from a section of the user base to derive insights. In this case, it would need consent from each rider in the cohort. Execution of this is bound to create practical challenges for companies. It will make analytics a lot more complicated for tech companies as well.

 

To know more about PDP stakeholders and details, click here

Key Stakeholders of NPD — An Elaborate Overview

The Report lists the following roles for potential players within the NPD framework:

(i) Data Principal — In the case of Public NPD and Private NPD, this is the person (individuals, companies, communities) to whom the data relates. In the case of Community NPD, the community that is the source of the NPD would be the Data Principal. This is similar to the categorization of a data principal under the PDP Bill, in relation to PD, with Data Principals being allowed to exercise significant control and economic rights over their NPD.

(ii) Data Custodian — This is the person who undertakes collection, storage, processing, and use of NPD. Data Custodians may be public or private sector entities who process NPD such as government ministries, telecom companies, or e-commerce entities. Data Custodians must comply with requirements under the NPD Legislation, such as adopting prescribed anonymization standards. NPD must be used by Data Custodians in a manner that is in the ‘best interest’ of the Data Principal. They have a ‘duty of care to the individual or community from which NPD has been collected. This principle is similar to that of a data fiduciary under the PDP Bill, which lays down specific obligations to be undertaken by the data fiduciary with respect to the data rights of the Data Principal.

(iii) Data Trustee — This is the person through which a community exercises its data rights and who takes action to protect the community against any collective harm arising from the use of Community NPD. In most instances, the Data Trustee will be the closest and most appropriate representative body for a community and maybe a government agency at any level (such as the Ministry of Health for data on diabetes in India). However, it could also be citizens’ groups (such as residents’ welfare associations for local data), or civil society organizations. However, there is no clarity provided as to how a Data Trustee would be identified, the eligibility criteria for such an entity, or whether the community data principals play a role in identifying the Data Trustee, and this is to be provided under the NPD Legislation.

(iv) Data Trust — This is an institutional structure bound by rules for handling a specific set of NPD. Such trusts may hold NPD which may be voluntarily shared by Data Custodians, or mandatorily shared NPD on the basis of orders from the government or Data Trustees (as described below in Section 8). However, the Committee has provided very little insight as to how Data Trusts will function, including how such trusts will be constituted, who determines its members, and its role in the NPD ecosystem.

Impact Of NPD — What This Means For Businesses

Tech companies or organizations that meet the currently undefined threshold of collected or processed data will be considered ‘data businesses’ under the proposed framework.

Such businesses will be subject to a host of compliance requirements, including registration, monitoring of operations, and disclosure obligations. They will have to submit metadata about the data they collect to open-access ‘meta-data directories — essentially sharing data on the data they collect.

Based on the above, anyone can query the business for their dataset. Quite obviously, there is a fear that even small companies and startups processing data could qualify as data businesses. Another point of concern is that they will be subject to excessive compliance and data-sharing framework. This will increase operational and data storage costs and hinder the ability of startups to develop their services.

The proposed framework could hamper business prospects by imposing mandatory sharing and a higher compliance burden. Given the absence of a global benchmark for NPD regulation, proposing specific legislation and a regulatory body for NPD without adequate consultation may be premature.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

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